Kambi enters Bulgarian market

Sportsbook supplier Kambi has entered the Bulgarian market with National Lottery AD going live with its new Kambi-powered Sportsbook.

Launched as part of National Lottery AD’s online 7777 brand, the sportsbook complements 7777’s gaming and lottery products.

The play.7777.bg site now benefits from Kambi’s full product suite, including Bonus Toolbox, fully adaptable frontend, Price Differentiation tool and real-time player data feeds.

“National Lottery AD is a major player in the local Bulgarian market so we are very pleased to have launched our Sportsbook alongside its popular 7777 brand,” Max Meltzer, Kambi chief commercial officer, said.

“We have the firm intention to become the number one destination for sports bettors in Bulgaria,” a National Lottery AD spokesperson added. “And it was clear to us that Kambi was the best Sportsbook to support us in achieving this goal.”

National Lottery AD has a customer database in excess of two million and is fully licensed and regulated by Bulgaria’s State Commission on Gambling.