Kambi in sportsbook deal with national lottery ad

Kambi Group plc has entered into a multi-year sportsbook deal with Bulgaria’s National Lottery AD’s 7777 brand.

7777 boasts a customer base of over two million and is considered to be one of Bulgaria’s leading online lottery and gaming operators.

Kambi’s sports betting solution will replace 7777.bg’s existing sports betting service as the operator strives to meet demand and future growth targets.

It is anticipated 7777.bg will complete the switch to Kambi’s solution during Q4 2017, at which point the brand will be fully equipped to gain Sportsbook market share and compete effectively with Tier 1 operators.

“The 7777.bg brand is at the very heart of gaming in Bulgaria and is widely respected and popular across the numerous verticals in which it operates,” Kristian Nylén, chief executive officer of Kambi, said.

“We are very excited by 7777.bg’s ambitious plans to gain the number one position in all its verticals in Bulgaria. Through the power of the Kambi Sportsbook and 7777.bg’s impressive customer base, together we will build a sustainable market leading proposition.”

Milen Ganev, Marketing Director of National Lottery AD, added:

“We are known to work with only the highest quality providers and Kambi is just that. We do this clearly and purely to serve our end customers and to give them the ultimate experiences they deserve.

“Together, we believe this partnership will support our mission to become the country’s leading provider of sports betting experiences.”