Stanleybet to utilise Beehive CRM tools

Private sports betting company StanleyBet has partnered Beehive for the online implementation of their CRM tools.

The Beehive platform will be rolled-out in the UK, Romania, Italy, Croatia and Denmark providing StanleyBet a “sophisticated” marketing optimisation engine which clusters customers by behavioral attributes.

“Working with Beehive has been a fantastic experience so far, and has proved to be an efficient way to grow our online business,” enthused Gianluca Porzio, Head of Online at Stanleybet. “We have already learned a lot from them, and look forward to gleaning even more knowledge in the coming months.”

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