Instant Win Gaming (IWG), the leading supplier of digital e-Instant games to NASPL/WLA-member lotteries, continues to build momentum with its new progressive jackpot enabled e-Instant games after launching the innovative product with the Atlantic Lottery Corporation (ALC).
ALC, a long-term customer of IWG, becomes the third North American lottery to go live with the company’s Jungle Tumble Jackpots, the first game to feature the supplier’s progressive jackpot technology.
The initial success of IWG’s new progressive jackpot enabled e-Instant games has significantly exceeded the company’s expectations, with initial customers Virginia Lottery and New Hampshire Lottery reporting strong results after going live with Jungle Tumble Jackpots at the end of 2020.
The game format consisting of three in-game daily, weekly and monthly jackpots has proven to resonate with online players, combining the digital entertainment of e-Instant games with the proven excitement of jackpot-style prizing.
In line with previous launches, ALC benefited from the progressive jackpot module being completely contained within IWG’s Remote Game Server (RGS), enabling the Canadian lottery to roll out the games without further technical work required at the iLottery platform level.
Rhydian Fisher, IWG CEO, said: “We knew the creation of progressive jackpot enabled e-Instant games would disrupt the iLottery sector, but even we’ve been overwhelmed with the strong performance this new category has produced in such a short period of time.
“Launching the new jackpot technology with our long-term friends at ALC is an exciting step and hopefully will produce similar results as we’ve seen in New Hampshire and Virginia so far. Jungle Tumble Jackpots is one of the standout games in the iLottery space right now and expect it to become a big hit with ALC players.”
Robert Lalonde, iGaming manager at ALC, said: “The team at IWG continues to add value to our customers in the iLottery space with its innovative new progressive jackpot enabled e-Instant games.
“We instantly recognized the potential of this category and believe it will drive significant player interest for the foreseeable future. Players are sure to enjoy Jungle Tumble Jackpots and playing for a chance to win the three in-game jackpots up for grabs.”